Call of the day:

We often get calls from folks who have valid questions and often have not thought out the details. Today we had one such call.

Caller: Do you have the ______ print?

Me: Yes we do.

Caller: How much is it?

Me: It's $25.

Caller: Is that framed?

Me: Uh.... no.

This call pointed out the lack of knowledge regarding the value/cost of framing. People just don't know how much framing costs. And without that knowledge, pricing can be an obstacle especially if you have a preconceived notion on price based upon some comparison. For instance, many people think the price of framing should have some relationship to the price of the painting/poster/print/photo/tapestry/violin/crosstitch/Granny's tiara/keys to your first car/etc. (Do you see where I'm going here?) My examples have ranged from $2-$100,000,000. So, the value of the art has no relationship to the cost of framing other than the more expensive the art, the less painful the cost of framing becomes. So, my other point is, be prepared for the price of CUSTOM framing to be more than you thought. Wow, I hope I didn't scare anyone off. (See other posts about competitors weekly HALF PRICE coupons before you go running off to the big box framers.)